Strategy Development

Create and implement social media strategies aligned with business goals, Identify target audiences and ideal platforms, Set performance goals and KPIs (engagement, reach, conversions)

2. Content Planning

Create monthly or weekly content calendars, Plan campaigns around promotions, launches, or seasonal events, Ensure consistent brand voice and messaging with the help of AI.

3. Content Creation

Write engaging captions with help of AI and social copy, Design graphics using Canva, Create and edit videos or reels (using apps like CapCut)

4. Content Publishing

Schedule and post content using platforms like Buffer, Later, or native schedulers (Meta Business Suite, etc.) Optimize posting times for each platform

5. Community Management

Respond to comments, DMs, and mentions, Engage with followers and build relationships, Monitor and moderate community behavior

6. Performance Tracking & Reporting

Monitor analytics (reach, impressions, engagement, growth), Create weekly or monthly reports, Use insights to adjust content and strategy

7. Audience & Competitor Research

Research trends, hashtags, and industry news, Analyze competitor strategies and performance, Stay up to date on algorithm changes

8. Campaign Execution

Launch paid and organic campaigns, Collaborate with influencers or partners, Track campaign goals and conversions

9. Collaboration & Communication

Work with marketing, design, and sales teamsPresent ideas and results to stakeholders or clientsCoordinate with clients or managers for approvals and updates

10. Platform Management

Manage brand presence across all social platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Twitter/X)Optimize bios, profile images, and links, Stay current with platform updates and tools